Summertown Metals is seeking a skilled Content Marketer to lead our organic marketing efforts and help strengthen the company’s brand across digital platforms.

This role will be responsible for developing useful, customer-focused content, growing our owned audiences, improving organic visibility, and supporting potential customers throughout their buying journey. The position will also support the marketing needs of the assigned local branch and help ensure regional marketing strategies align with local priorities.

The ideal candidate is a strong writer and strategic thinker who understands how content, social media, email marketing, SEO, brand messaging, and local branch marketing work together to drive long-term growth.

Key Responsibilities

· Own and manage the company’s content strategy and editorial calendar.

· Write and oversee blogs, guides, videos, case studies, customer stories, and other educational content.

· Manage organic social media content across company platforms.

· Plan and execute email marketing campaigns, newsletters, and automated email sequences.

· Maintain a consistent brand voice and messaging across all marketing channels.

· Identify SEO opportunities and optimize website content for traditional search engines and AI-powered search platforms.

· Partner with sales and other departments to develop customer-focused marketing resources.

· Turn customer questions, industry trends, and sales insights into valuable content.

· Analyze content, social media, email, and website performance.

· Recommend and implement improvements based on performance data.

· Serve as a liaison between local branch leadership and the broader regional marketing strategy.

· Work with branch leadership to identify local marketing needs, priorities, events, promotions, and community opportunities.

· Help coordinate, prepare, set up, and represent the company at assigned local branch events.

· Coordinate marketing materials for local events, including signage, banners, displays, printed materials, promotional items, and digital support.

· Own and maintain the assigned local branch marketing budget.

· Track branch marketing expenses and complete monthly budget reconciliation.

· Ensure local branch marketing activities remain aligned with approved budgets and regional marketing priorities.

· Stay current on industry trends, customer needs, digital marketing practices, and changes in online search behavior.

· Perform other duties as assigned.

Qualifications

· Professional experience in content marketing, digital marketing, communications, or a related role.

· Strong writing, editing, proofreading, and storytelling skills.

· Experience managing organic social media for a business or organization.

· Experience creating and managing email marketing campaigns and automations.

· Working knowledge of SEO, keyword research, and website content optimization.

· Understanding of how content is discovered through AI search tools and answer engines.

· Ability to manage multiple projects, deadlines, budgets, and content priorities.

· Strong attention to detail and commitment to brand consistency.

· Ability to work collaboratively with sales, branch leadership, marketing, and other departments.

· Comfortable using performance data to evaluate results and guide future decisions.

· Willingness to attend, set up, and support local events as needed, including occasional evening or weekend events.

Preferred Experience

· Experience with website content management systems.

· Experience with marketing automation or email marketing platforms.

· Experience creating video content or coordinating video production.

· Experience managing or reconciling marketing budgets.

· Experience supporting local events, community engagement, or branch-level marketing.

· Experience developing content for construction, manufacturing, homebuilding, building materials, or a related industry.

· Familiarity with analytics and SEO tools such as Google Analytics, Google Search Console, Semrush, Ahrefs, or similar platforms.

What Success Looks Like

Success in this role means consistently producing valuable content that answers customer questions, strengthens the Summertown Metals brand, improves organic visibility, grows our audiences, and provides the sales team with resources that help customers make informed buying decisions.

Success also includes maintaining strong communication with local branch leadership, effectively supporting local events and marketing initiatives, and accurately managing and reconciling the branch marketing budget each month.

Summertown Metals is seeking an experienced Performance Marketer to lead the planning, execution, and optimization of our paid advertising efforts.

This role will be responsible for generating qualified leads, improving campaign performance, managing advertising budgets, and ensuring marketing investments produce measurable business results across digital and traditional channels. The position will also support the marketing needs of the assigned local branch and serve as a connection between local branch leadership and the broader regional marketing strategy.

The ideal candidate is analytical, organized, and comfortable managing multiple campaigns, platforms, vendors, budgets, markets, and local marketing initiatives while continuously testing and improving performance.

Key Responsibilities

· Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, YouTube, display networks, and remarketing platforms.

· Develop campaign strategies designed to generate qualified leads and support company growth objectives.

· Plan and execute traditional advertising initiatives, including billboards, radio, OTT/CTV, print advertising, sponsorships, and other media placements.

· Allocate advertising budgets across platforms, markets, campaigns, and business divisions.

· Monitor campaign performance and make ongoing adjustments to improve results and budget efficiency.

· Oversee conversion tracking, campaign attribution, and marketing analytics.

· Ensure tracking systems accurately measure leads, conversions, customer acquisition, and marketing-attributed opportunities.

· Coordinate with media vendors, advertising representatives, and agency partners.

· Review media proposals, placement opportunities, audience information, and campaign reports.

· Test new advertising channels, creative approaches, audience strategies, and campaign formats.

· Collaborate with Brand and Content Marketing to amplify key campaigns, promotions, and company messaging.

· Partner with sales teams to evaluate lead quality and identify opportunities to improve targeting.

· Prepare performance reports and communicate results, challenges, and recommended improvements to leadership.

· Serve as a liaison between local branch leadership and the broader regional marketing strategy.

· Work with branch leadership to identify local advertising needs, priorities, promotions, events, and market opportunities.

· Help coordinate, prepare, set up, and represent the company at assigned local branch events.

· Coordinate event-related advertising, signage, displays, printed materials, promotional items, and vendor support.

· Own and maintain the assigned local branch marketing budget.

· Track local marketing expenses and complete monthly budget reconciliation.

· Ensure branch advertising and marketing expenses remain within approved budgets.

· Provide branch leadership and regional marketing leadership with clear budget and performance reporting.

· Stay current on changes to advertising platforms, privacy requirements, attribution practices, and media trends.

· Perform other duties as assigned.

Qualifications

· Professional experience managing paid digital advertising campaigns.

· Hands-on experience with Google Ads and Meta Ads Manager.

· Experience managing advertising budgets and optimizing campaigns based on performance.

· Strong understanding of lead generation, conversion tracking, remarketing, and audience targeting.

· Experience using marketing analytics and attribution tools.

· Ability to analyze campaign data and turn findings into clear, actionable recommendations.

· Strong organizational skills with the ability to manage multiple campaigns, vendors, deadlines, markets, and budgets.

· Ability to communicate effectively with branch leadership, internal teams, media representatives, and outside partners.

· Understanding of how marketing performance connects to lead quality, sales activity, and revenue.

· Strong attention to detail and commitment to accurate reporting and budget reconciliation.

· Willingness to attend, set up, and support local events as needed, including occasional evening or weekend events.

Preferred Experience

· Experience with YouTube, display, programmatic, or remarketing campaigns.

· Experience managing OTT/CTV advertising.

· Experience planning traditional media, including radio, outdoor, print, and sponsorships.

· Familiarity with Google Analytics, Google Tag Manager, CRM reporting, call tracking, and dashboard tools.

· Experience managing and reconciling local or regional marketing budgets.

· Experience supporting branch events, community engagement, sponsorships, or local-market advertising.

· Experience in construction, manufacturing, homebuilding, building materials, or another lead-driven industry.

· Experience managing advertising across multiple locations, markets, or business divisions.

What Success Looks Like

Success in this role means consistently generating qualified leads, improving campaign performance, maintaining accurate tracking, and allocating advertising dollars toward the channels and strategies that produce the strongest business results.

Success also includes maintaining strong communication with local branch leadership, effectively supporting local events and marketing priorities, and accurately managing and reconciling the branch marketing budget each month.

Summertown Metals of Hopkinsville, formerly Legacy Metals, LLC, is a rapidly growing, family owned business located in Hopkinsville, KY and is a leading provider of pole barns, barndominium and houses. We operate a full-service lumber yard and manufacture metal siding and trim. We've experienced rapid growth by maintaining an amazing team and great customer service where we have consistently been voted "Best in Class" by our customers. 

In addition to career growth opportunities and an engaging work environment, Summertown Metals of Hopkinsville offers these generous benefits:

Employer Sponsored Health Insurance

Dental and Vision Insurance

Up to 3% Match on Simple IRA

Clothing Allowance

PTO

Paid Holidays

JOB FUNCTIONS: 

Summertown Metals of Hopkinsville offers competitive wages contingent upon experience, education, and skills. Starting rate for this role is $19.00/hr. Weld test required.

The schedule for Welder is Monday - Friday from  7 am to 3 pm with overtime as needed.